![]() ![]() When looking at overall popularity of fandoms, Marvel came in at the top, with 63 percent of adults saying they are a fan of the superhero franchise. For example, 87 percent of self-described Marvel fans were also DC fans, and 93 percent of DC fans were also fans of Marvel - and nearly three-quarters (72 percent) of “Star Wars” fans were also fans of “Star Trek.” Marvel, the franchise responsible for billion-dollar films including “Avengers: Endgame” and “Black Panther,” was almost universally popular across various fandoms. ![]()
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